http://www.guardian.co.uk/media/2010/aug/20/attitude-owner-to-buy-loaded
IPC Media is set to sell the lads mag loaded to Vitality.
Vitality are the publishers of the gay lifestyle magazine attitude; loaded has changed ove the years (picture) so are we set to see another change to the face of the popular lads mag.
Loaded has had a 26.3% decrease in circulation figures over the past year so maybe a change to the style of the magazine will be for the magazine.
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