how much power do you think the media has in our society?

• it is argued that the headline, seen in the picture, lost Kinnock the election in 1992.
• The Sun has circulation figures of over 3 million people so its readership (the amount of people who actually read it) will be even higher than this.
• The Sun is owned by Media Giant Rupert Murdoch who also owns The Times Newspaper and Sky. So cynergy can be used and they can heavily promote views onto the public.

• Celebrities use gatekeeping with media outlets to try and control what the public think of them, so they obviously feel that the media has a large effect on the general public and there views.

HEADLINES:

http://www.metro.co.uk/news/635961-swine-flu-could-kill-up-to-120m - "swine flu could kill up to 120m"

http://www.dailymail.co.uk/sport/worldcup2010/article-1280486/WORLD-CUP-2010-Swine-flu-bigger-threat-terrorism-warn-experts.html - "Swine flu is bigger threat than terrorism in South Africa"

http://www.dailymail.co.uk/news/worldnews/article-1202304/Cruise-ship-160-Britons-board-impounded-Italian-authorities-swine-flu-fears.html - "Cruise ship with 160 Britons is impounded by italian authorities over swine flu fears"

http://www.dailymail.co.uk/news/article-1297462/Trio-guilty-torturing-woman-days.html - "trio guilty of torturing woman for three days"