Sunday 25 July 2010

how much power do you think the media has in our society?



  • it is argued that the headline, seen in the picture, lost Kinnock the election in 1992.
  • The Sun has circulation figures of over 3 million people so its readership (the amount of people who actually read it) will be even higher than this.
  • The Sun is owned by Media Giant Rupert Murdoch who also owns The Times Newspaper and Sky. So cynergy can be used and they can heavily promote views onto the public.

  • Celebrities use gatekeeping with media outlets to try and control what the public think of them, so they obviously feel that the media has a large effect on the general public and there views.

HEADLINES:

http://www.metro.co.uk/news/635961-swine-flu-could-kill-up-to-120m - "swine flu could kill up to 120m"

http://www.dailymail.co.uk/sport/worldcup2010/article-1280486/WORLD-CUP-2010-Swine-flu-bigger-threat-terrorism-warn-experts.html - "Swine flu is bigger threat than terrorism in South Africa"

http://www.dailymail.co.uk/news/worldnews/article-1202304/Cruise-ship-160-Britons-board-impounded-Italian-authorities-swine-flu-fears.html - "Cruise ship with 160 Britons is impounded by italian authorities over swine flu fears"

http://www.dailymail.co.uk/news/article-1297462/Trio-guilty-torturing-woman-days.html - "trio guilty of torturing woman for three days"

richard desmond buys channel 5

http://www.express.co.uk/posts/view/189008/New-Channel-5-boss-Richard-Desmond-vows-I-will-invest-in-the-best-of-British



"NEW Channel 5 owner Richard Desmond has pledged to keep the top televison station as a puclic service broadcaster while investing in high quality and diverse programmes."


So now that the pornographer in chief has now bought Channel 5 from RTL for a reported £104 million he seems to be doing it for good reasons.

BUT interestingly i found this quote on the Daily Express site, and to be fair he owns it!

richard desmond bidding for channel 5

http://www.guardian.co.uk/media/audio/2010/jul/22/media-talk-podcast-richard-desmond-channel-five


Richard Desmond : pornographer in chief :

RTL who own Channel 5 now want to sell; Richard Desmond, who owns the Daily Star and the Daily Express, is the most serious bidder. Channel 4 have also been bidding but at this time Richard Desmond is the most likely person to buy the channel from RTL.

Richard Desmond may be seen as an unsuitable candidate to own Channel 5 as he owns the channel Television X and the Daily Star.

From March '09 to March '10 the Daily Star was the only newspaper which circulation figures grew for, they grew by 7.65% .

Although Richard Desmond also owns OK! and NEW! which are both successful and have become more successful over the years. So does this mean that he will stay proffessional and keep Channel 5 from becoming a failing media outlet.